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Deep Dive | Netflix $NFLX Q3 2025: Record Engagement & Ad Growth vs. Tax Hit

Briefing Document: Netflix Q3 2025 Performance and Outlook Executive Summary This document synthesizes the key financial results, strategic initiatives, and forward-looking guidance presented in Netflix 's Q3 2025 Shareholder Letter . The quarter was characterized by strong top-line growth and user engagement, but profitability metrics were significantly impacted by a one-time tax expense. Revenue grew 17% year-over-year to $11.5 billion, aligning with forecasts. However, the operating margin was 28.2%, falling short of the 31.5% guidance. This miss was entirely due to an unforeseen $619 million expense related to an ongoing tax dispute in Brazil. Without this expense, the company would have exceeded its margin forecast. Consequently, Diluted EPS of $5.87 was also below projections. Despite the financial variance, user engagement remains robust. The company achieved its highest-ever quarterly TV view share in the US and UK, growing 15% and 22% respectively since Q4 2022. This was ...